染雾商务广告准备英语对话 篇一
第一篇内容
Title: Tips for Preparing Business Advertisements
Introduction:
In today's competitive business world, effective advertising plays a crucial role in attracting customers and promoting products or services. However, preparing a successful business advertisement requires careful planning and consideration. In this dialogue, we will discuss some essential tips for preparing business advertisements.
Dialogue:
A: Hi, Sarah! Have you started working on the advertising campaign for our new product?
B: Yes, I have. I've been doing some research and gathering information about our target audience.
A: That's great! Knowing our target audience is the first step towards creating an effective advertisement. What have you found out?
B: Our target audience is mainly young professionals between the ages of 25 and 35 who are interested in health and fitness. They are tech-savvy and spend a significant amount of time on social media platforms.
A: Perfect! Now, let's focus on the message we want to convey. It should be clear, concise, and highlight the unique features of our product.
B: I completely agree. We should emphasize the convenience and health benefits of our product, as well as any competitive advantages we have over similar products in the market.
A: Good point. Next, we should choose the appropriate advertising channels. Considering our target audience's preferences, social media platforms like Instagram and Facebook would be ideal.
B: I agree. We should also consider running ads on health and fitness websites and magazines to reach a wider audience.
A: Absolutely. Another important aspect is the visual appeal of our advertisement. It should be eye-catching and visually appealing to grab the attention of our target audience.
B: Yes, we can use vibrant colors and include high-quality images of our product in action. It's also important to choose the right font and layout to ensure readability.
A: Great suggestions! Lastly, we need to set a budget for our advertising campaign. We should allocate our resources wisely to maximize the impact of our advertisements.
B: I agree. We should consider the costs of different advertising channels and make sure we have enough budget for monitoring and analyzing the effectiveness of our campaign.
A: That's a smart approach. By analyzing the results, we can make adjustments and optimize our advertisements for better performance.
B: Exactly. I'll start working on the creative aspects of the advertisement while keeping all these tips in mind.
A: Wonderful! I have confidence that our advertisement will be a success with your efforts and these tips.
Conclusion:
Preparing business advertisements involves understanding the target audience, crafting a clear and concise message, selecting suitable advertising channels, creating visually appealing designs, and setting a budget. By following these tips, businesses can increase the effectiveness of their advertisements and attract more customers.
商务广告准备英语对话 篇二
第二篇内容
Title: Importance of Branding in Business Advertisements
Introduction:
In the competitive business landscape, branding plays a vital role in distinguishing a company from its competitors. Business advertisements are a powerful tool for promoting branding and creating brand awareness. In this dialogue, we will explore the importance of branding in business advertisements.
Dialogue:
A: Hi, Michael! How are the preparations for our upcoming advertising campaign going?
B: It's going well. I've been working on incorporating our brand identity into the advertisements to create a consistent and recognizable image.
A: That's excellent. Branding is crucial in business advertisements as it helps customers identify and differentiate our products or services from others in the market.
B: Absolutely. By consistently using our brand logo, colors, and fonts in our advertisements, we can build brand recognition and establish trust with our target audience.
A: Right. Branding also helps in creating a positive perception of our company. It reflects our values, mission, and quality standards.
B: Exactly. Customers tend to choose brands they trust and have a positive perception of. Through our advertisements, we can communicate our brand values and build a strong reputation.
A: I agree. Branding also allows us to create an emotional connection with our customers. By incorporating storytelling and evoking emotions in our advertisements, we can create a lasting impact on our target audience.
B: Yes, emotional branding helps customers relate to our brand on a deeper level. It can generate loyalty and advocacy, leading to repeat purchases and word-of-mouth referrals.
A: That's true. Additionally, branding in advertisements increases brand recall. When customers see our advertisements, they can quickly associate them with our brand and recall their positive experiences with our products or services.
B: Absolutely. Brand recall is vital in a crowded market where customers are bombarded with various advertisements. By creating a strong brand presence, we can ensure that our advertisements stand out and are remembered.
A: Lastly, branding in advertisements can also attract potential business partners and investors. A well-established and recognizable brand conveys stability and credibility, making it more attractive to potential stakeholders.
B: Yes, a strong brand can open doors to new partnerships and investment opportunities. It demonstrates that we are a reputable and reliable business.
A: I'm glad we understand the importance of branding in our advertisements. By effectively incorporating our brand identity, we can create a lasting impression and build a strong brand image.
Conclusion:
Branding plays a crucial role in business advertisements as it helps create brand recognition, establish trust, evoke emotions, and generate loyalty. By incorporating brand elements and values in advertisements, businesses can create a consistent and memorable brand image that sets them apart from their competitors.
商务广告准备英语对话 篇三
下面是小编整理的商务广告准备英语对话，快来看看吧。
广告准备英语对话
A:we want to achieve the market goal with the right media.
B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.
A:What media do you plan to use?
B:Well, taking into account the image you want to project, we've as
A:So that way, our advertising dollars would be focused on people we know are computer users.
B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
A:Will there be any direct mail?
B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.
A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
B:Great. We'll get started right away.
对话中文意思：
我们想要使用正确的行销媒体来达到市场目标.
当然.我们已经完成一些战略计划.我们认为我们已经提出一项不错的计划.
你们准备使用何种媒体?
考虑到你们想要展现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿.
这样一来,我们的广告花费就会针对如我们所知的计算机使用者身上.
是的.我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别.
会有任何广告邮件吗?
没有.对像你们这样的制造商来说,那并不是正确的作法,把这种方式留给零售商吧.
说得没错.请准备一份更详细的提案,然后我会把它推销给高阶主管.
太好了.我们马上准备.
英语知识点详解：
take account of something;take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及
The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.
Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.
The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.
Project: to present somebody/something/yourself to other people in a particular way, especially one that gives a good impression 展现;表现;确立(好印象) VN ~ (yourself)
They sought advice on how to project a more positive image of their company. 他们就如何加强树立公司的形象征询意见.
She projects an air of calm self-confidence. 她表现出镇定自若的神态.
He projected himself as a man worth listening to. 他装成很有见地的样子.
Brand recognition: 品牌认同,品牌认知,品牌识别
Will there be any direct mail?
'direct mail'就是"直接邮寄的广告"的意思. Advertisements that are sent to people through the post/mail.
Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
Pitch: to try to persuade somebody to buy something, to give you something or to make a business deal with you 推销;争取支持(或生意等) ~ (for sth)
Representatives went to Japan to pitch the company's newest products. 销售代表前往日本推销本公司的最新产品.
We were pitching against a much larger company for the contract. 我们在与一家比我们大得多的公司竞争这项合同.
'higher-up'就是上级,大人物的意思. A higher-up is an important person who has a lot of authority and influence.
