染雾让订单超级受欢迎的外贸英语 篇一
外贸英语在如今的国际贸易中扮演着至关重要的角色。无论是与客户沟通、谈判合同还是处理售后服务，掌握一些关键的外贸英语技巧都能够帮助您让订单变得超级受欢迎。在这篇文章中，我们将探讨几种能够提高订单受欢迎程度的外贸英语技巧。
首先，一个能够顺利与客户沟通的外贸商家需要具备良好的沟通技巧。在与客户交流时，要注意使用简洁明了的语言，并避免使用过于复杂的专业术语。此外，要尽量避免使用太多的缩写词和缩略语，以免造成客户的困惑。在邮件和合同中，要仔细检查语法和拼写错误，确保信息的准确性和专业性。通过良好的沟通技巧，您能够更好地与客户建立信任关系，并提高订单的受欢迎程度。
其次，了解客户需求是一个成功的外贸商家必备的能力。在与客户沟通时，要仔细倾听客户的需求和要求，并确保准确理解。如果有需要，可以通过提问来澄清客户的需求。在回复客户的询盘时，要确保提供详尽的信息，包括产品的规格、价格、交货时间等。此外，要及时回复客户的邮件和电话，并在回复中表达出对客户的关心和重视。通过满足客户的需求，您能够赢得客户的好感和信任，从而使订单更受欢迎。
最后，提供卓越的售后服务是一个外贸商家赢得客户信任的关键。在处理客户投诉和问题时，要及时回复，并尽力解决问题。如果出现产品质量问题或者延迟交货的情况，要及时向客户说明情况，并提供合理的解决方案。此外，要保持积极的沟通，确保客户能够及时了解订单的进展情况。通过提供卓越的售后服务，您能够建立良好的口碑，从而使订单更受欢迎。
总之，外贸英语在提高订单受欢迎程度方面起着至关重要的作用。通过良好的沟通技巧、了解客户需求以及提供卓越的售后服务，您能够赢得客户的信任和支持，从而使订单变得超级受欢迎。不断学习和提升外贸英语技能，将为您的国际贸易事业带来更多的机会和成功。
让订单超级受欢迎的外贸英语 篇三
导语：外贸人如何才能把订单做到让客人一见到就想下单呢?以下是人才网小编为大家搜集整理的让订单受欢迎的外贸英语，欢迎阅读!
1.让你的订购单更加引人注目
1. Make your purchase order more striking
企业在给目标顾客的邮件包裹中，所有的材料都应该很明确地指向订购单，让消费者很容易发现订购单的存在。你可以将订购单和其他资料并列放在一起，但如果订购单跟其他资料外观太相象的话，消费者很容易把它弄丢。聪明的做法是，将订购单的颜色、大小设计得跟其他资料不同，采用引人注目的图形和字体，加上边框，并用醒目的字体注明这是一张订购单。
Enterprise in mail packages to the target customers, all materials should be clearly points to the purchase order, let the consumer is easy to find the existence of the purchase order. Your purchase order and other information can be tied together, but if the purchase order with the other data look too similar, the consumer is easy to lose it. It is wise, will be the color of the purchase order, size, design is different from other sources, the striking graphics and fonts, plus the borders, with bold font indicate that this is a purchase order.
2.包含“客户接受声明”
2. Include the "declaration by clients to accept"
企业应该从消费者的角度来考虑，在订购单上重申一遍订单的条件，以确认消费者完全地和正确地理解了企业的条件。以下是一个典型的客户接受声明——“是的!我希望以每年96元的折扣价格订购全年《成功营销》杂志。我希望从2005年第7期开始订阅。”
Enterprise should consider, from the perspective of consumers in the purchase order again on the conditions of the order, to ensure that consumers fully and correctly understand the conditions of the enterprise. The following is a typical customer accept the statement - "yes! I want to have discount prices to place an order for 96 yuan a year for a successful marketing magazine. I hope the subscription since 2005, 7."
3.突出企业提供的完整Offer
3. Provide complete Offer outstanding enterprises
企业应该在订购单上突出告诉顾客企业能提供给他们的完整的产品和服务，这包括总价格、消费税、运费和邮寄费用、最小订购量、国际附加费、保质期、最后截止期限等。这些信息和“客户接受声明”一样，帮助消费者正确认识订购单的条件。虽然这些信息不一定要写在“客户接受声明”中，但是它们必须在订购单上有所体现。
Enterprises should highlight tell customers in the purchase order to give their complete products and services, including the total price, consumption tax, freight and mail cost, minimum quantity, the surcharge, shelf life, deadline, etc. These information and accepts declaration ", "the customer to help consumers understand the conditions of the purchase order. While the information doesn't have to write in the "customer accept the statement", but they have to be reflected on the purchase order.
4.提供完整的订购信息
4. Provide complete order information
为了让顾客更加方便快捷地完成订购，企业的营销人员应该在订购单上提供给顾客完整的订购信息，如免费订购电话、企业全称和Logo、邮寄地址、付费方法等一切订购细节。你也应该让顾客留下他们的联系方式和电话号码，以防止邮寄过程中产品的遗失。
In order to make customers more convenient and quick to complete the order for the enterprise marketing personnel should be in order to provide customers a complete order information, such as free telephone orders, full name and Logo, mailing address, payment method and all order details. You should also let customers leave their contact information and phone number, in order to prevent the products in the process of mail lost.
5.使用指示性语言
5. Use indicative language
为了鼓励顾客在最后一分钟做出订购决定，企业营销人员应该在订购单上使用带有明确指示性的语句，例如“马上打电话!”、“现在就订购!”等。订购单是直复邮件销售中最后的一个环节，因此明确地告诉消费者企业的意图是一个聪明的做法。
In order to encourage customers to purchase decision at the last minute, enterprise marketing personnel should be used on the purchase order with clearly indicative of statements, such as "a call right away!" , "order it right now!" And so on. Purchase order is straight after the final link in email marketing, so explicitly told consumers enterprise's intention is a smart way.
6.标明截止日期
6. Indicate the deadline
企业应该在订购单上明确的告诉消费者产品和服务的截止日期，如果你说出具体日期的话，可以告诉消费者一个回应期限，如“请在14天内回复”等字样。
Enterprises should tell consumers clearly on the purchase order date of expiry of the products and services, if you tell a specific date, can tell consumers a response deadline, such as "please reply within 14 days".
7.给订购单起一个新名字
7. To order a new name
企业给订购单换一个新名字，不但可以减轻消费者的责任感和约束感，还能让他们感觉到获得了更多的附加值。我们可以把订购单改名为“试订阅证书”、“注册申请表”、“优惠申请表”等。
Enterprises to purchase order in a new name, can not only reduce consumer's sense of responsibility and constraint feeling, also can let them feel have more added value. We can put the order changed its name to "try to subscribe to certificate", the "registration form", "preferential application form", etc.
8.提供免费订购电话
8. Provide free calls to order
虽然很多消费者已经习惯用电子邮件等方式回复订购信息，但是仍然有相当大一部分消费者觉得用电话和企业沟通更加舒服，因此好的直邮企业必须提供给消费者这种选择方式。最近一项调查显示，企业在订购单上提供免费订购电话，能够吸引更多的使用信用卡支付的客户。此外，如果你对订购过程比较负责，那么免费订购电话就更加必须了。
Although there are many methods such as consumers have used E-mail reply order information, but there is still a considerable part of consumers feel more comfortable and corporate communication on the phone, so a good direct mail business must provide consumers the option. A recent survey, the enterprise in order to provide free telephone ordering, can attract more use credit CARDS for customers. In addition, if you order for process is responsible for, so telephone orders are more must be free of charge.
9.提供传真回复方式
9. Provide fax mode
统计数字表明，超过一半以上的商务客户习惯用传真来回复订购单。为什么?因为很多购买决策者们都是填写完订购单后顺手交给了秘书，对于秘书来说，直接发个传真比重打一遍订购单要简单方便多了。所以，企业的营销人员还应该注意订购单的尺寸和纸张是否和传真机配套。
Statistics show that more than half of the business customers to use fax to reply purchase order. Why is that? Because a lot of purchase decision makers are after fill out the purchase order conveniently to the secretary, for a secretary, the proportion of direct send a fax to play again purchase order more easy and convenient. So, the enterprise marketing personnel should also pay attention to whether the size of the purchase order and paper and fax machines.
10.创建在线订购方式
10. Create online ordering
如果企业为消费者提供了在线订购的方式，请不要在订购单上印出公司的主页，这样消费者必须在主页搜索在线订购的页面。合格的直复营销人应该在订购单上直接印出在线订购的页面，这样能为消费者节约不少的时间和精力。
If the company provides consumers with online ordering, please do not print out the company's home page on the purchase order, so that consumers must search online ordering in the home page. The qualified dm should be printed in the purchase order directly online ordering page, so that can help consumers save a lot of time and energy.
11.考虑在邮件包中加入“附加订购单”
11. Consider the mail package to join "additional purchase order"
很多消费者都喜欢把好的信息推荐给朋友和同事，因此企业可以考虑在寄给消费者的邮件包中多放一两张“附加订购单”，这样的附加订购单说不定能为企业带来不少额外的客户。
Many consumers like to recommend a good information to friends and colleagues, so companies can consider to send consumers in mail package in one or two more, "additional orders" such additional purchase order maybe bring enterprises a lot of additional customers.
12.设计完后自己先测试
12. After the design to be test
企业营销人员在设计好订购单、准备印刷之前应该先亲自填写几张。这个简单的步骤往往会让营销人员发现很多细节问题，例如纸张质量不合适圆珠笔填写，纸张不好折叠邮寄等。这些细节上的小漏洞往往都阻碍了消费者实施订购行动。
Enterprise marketing personnel in the design of purchase order, ready to print before should first fill out a few in person. This simple step tends to make marketing researchers found that a lot of details, such as paper quality is not suitable for ballpoint pen to fill out, bad paper folding mail, etc. These details on the small holes are often hindered the consumer action implementation of orders.
13.把“致客户信”和订购单结合起来
13. The letter to a customer and purchase order
企业往往会在直邮包裹中加上一封言辞恳切的“致客户信”，拉近与顾客之间的距离，让直邮邮件更加的个性化和人性化。企业可以试着将订购单和“致客户信”印在一起，这样既能节省一定的费用，也能让订购单从“硬销售”变得亲切一些。
In straight parcel companies tend to add a words "letter to a customer" earnestly to closer the distance between with customers, and make direct mail mail more personalization and humanization. Companies can try to purchase order and "letter to a customer" together, this can save a fee, also can make a purchase order from the "hard sell" kind.
14.展示产品
14. Present products
一张图片胜过一千句话。由于大部分顾客在订购以前都没有真实地见过企业的产品，在订购单上印上产品可以大大提升顾客回应率。值得企业注意的是，印在订购单上的产品一定要和真正提供给顾客的产品一致。
A picture is worth one thousand words. Since most of the customers before order didn't truly seen the enterprise products, in the purchase order on products can greatly improve customer response rate. Is that the enterprises should be aware of on the order of the product must be available to customers with real products.
15.计算方便订购附件的成本
15. To calculate the cost of convenient order attachm
订购单上一般都为消费者提供了一些方便他们完成订购手续的附件，例如写上了回邮地址并贴上了邮票的信封，可以撕下来的存根等。这些小附件肯定能在一定程度上提高顾客回应率，但是成本却不低。企业应该认真计算这些小附件的花费，在成本和收益之间找到平衡。
On the purchase order is generally provides convenience for consumers they complete ordering procedure of accessories, such as a return address written and stick the stamp envelope, can tore down to a stub, etc. These small accessories can certainly improve customer response rate to a certain extent, but not low cost. Companies should be carefully calculated the cost of these small accessories, find a balance between costs and benefits.
16.在显著的位置标明保质期
16. Indicate the guarantee period in significant position
企业营销人员应该在订购单上明确地提醒消费者产品的保质期，这条信息可以印在最开头、背面或存根上醒目的地方。强调保质期能大大地消除消费者的不安全感。
Enterprise marketing personnel should be on the order form clearly remind consumer product shelf life, this information can be printed on the back in the beginning, or the stub marked place. Emphasis on shelf life can greatly eliminate the insecurity of consumers.
17.在背面写上支持信息
17. Write the support information on the back
企业可以利用订购单的背面，加上一些支持信息，如“获奖证书”、产品零部件图片、其他顾客的评价等。这些产品信息都能增加消费者对于企业产品和服务的信任，让他们在最后一分钟做出决定。
Enterprises can make use of the back of the purchase order, plus some support information, such as "award certificate", the evaluation of product parts pictures, and other customers. These product information can increase the trust of the consumer for enterprise products and services, let them make a decision at the last minute.
